It's been almost a month since we had our last post up on this blog. Yup, we've been that busy :) Web 2.0 Expo San Francisco was a huge successs for us at Springnote. We were not only able to hear from many people what they thought about Springnote in general but also ecstatic to hear that they all basically love the product!

Springnote was a platinum sponsor to the conference, so we had a huge booth set up for everyone to come by and see the demos. There was also a session on Springnote and the digital landscape in Korea, as mentioned in the last post.

Our Booth

We not only had a huge booth, but had LOTS OF PEOPLE come by. Our booth was located between the Microsoft booth and Yahoo booth, which was a fun thing.

As you can probably tell from the pictures below, we were just busy giving demos to everyone. But it seems like giving demos was probably the best thing that happened during the entire conference because we were really able to explain what Springnote was all about; but more than anything, we were able to really LISTEN IN TO what people thought of Springnote, such as how it can be improved and even how it can be adopted into the global market!

Our Session

Of course, as much as the booth was valuable, we had prepared much for the session titled "Web 2.0 Killed the Moleskine Star". Given by our global marketing manager, Taewoo Danny Kim, the session was about "How do we really go about making Web applications ubiquitous among mainstream users". Danny talked about focusing on what whom we call "mainstream users", not the tech crowds like your mom or 55-year old boss, can easily access and even enjoy using web applications. He took many examples from Korea, where the digital landscape is years advanced, and showcased some of the best examples of how Springnote is being used by elementary school students and young couples. More on this later!

General Impression

We've been pretty much operating in Korea only so far, so the Expo was a great opportunity for us to see how people might welcome and embrace Springnote in global settings. We were more than excited to receive so many positive feedbacks from many people. Our strategy to go for what "regular users" really seemed to pay off. Although the product has been developed, designed, and marketed mostly in Korea only, conference attendees from the Americas and Europe all seemed to love Springnote!

Please come back for more. We've plenty to share with you all. Thanks for your interests in Springnote! We all loved having you with us :)